Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee, Erik Brynjolfsson

By adopting the right principles, norms, institutions, and technologies, the crowd can do a great deal to maintain quality standards, though there may be other trade-offs, like how easily or quickly participants can post new items, how quickly they are shared, who gets to see them, and, yes, how much profit can be earned from the content.

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