If you want someone to do something –pay their taxes, recycle, or take on an extra employee –a pretty good start is to ‘make it easy’.978 ↱
Inside the Nudge Unit
How small changes can make a big difference
David Halpern
David Halpern
If you want someone to do something –pay their taxes, recycle, or take on an extra employee –a pretty good start is to ‘make it easy’.978 ↱