An Introduction to Service Design

An Introduction to Service Design

Designing the Invisible

Lara Penin

When designers work for the public interest, there’s an opportunity for setting up a standard of service excellence and providing quality, equitable services for all, no matter their income, race, gender, religion, or sexual orientation. You are setting a standard at the level of civil society. You are involved in saying, “This is how it should be.” In this way, the stakes are quite high.

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