The Power of Habit

The Power of Habit

Why We Do What We do in Life and Business

Charles Duhigg

Studies show that people have no problem ignoring strangers’ injuries, but when a friend is insulted, our sense of outrage is enough to overcome the inertia that usually makes protests hard to organize. When Parks’s friends learned about her arrest and the boycott, the social habits of friendship—the natural inclination to help someone we respect—kicked in.

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