The Form Book

Many providers use forms to communicate with the outside world even if they have never actually devoted much attention to their corporate identity. Indeed, without forms they would scarcely be able to function. Each one not only conveys essential information but also reveals something about the identity of the provider -- in other words whether intentionally or unintentionally, each form influences the public image of the particular company or authority. And it can happen all too easily that the image conveyed is nothing like the image the provider wishes to convey. It is therefore in the interests of all concerned that providers focus more closely on corporate identity issues and include forms as part of this.