Digital Transformation at Scale

Job titles in the digital job market evolve on an almost daily basis. In the GDS, we used this to our advantage, creating new job titles in order to differentiate more clearly the skills and attitudes we needed in the team. The differences between ‘content design’ and ‘copywriter’, or ‘engagement’ and ‘communications’, might look very subtle to an non-specialist eye, but that is the point –you don’t want to hire a non-specialist who can tick the standard job application boxes.