Don't Make Me Think, Revisited

Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

Steve Krug

If you’re not going to use an existing Web convention, you need to be sure that what you’re replacing it with either (a) is so clear and self-explanatory that there’s no learning curve—so it’s as good as the convention, or (b) adds so much value that it’s worth a small learning curve. My recommendation: Innovate when you know you have a better idea, but take advantage of conventions when you don’t.

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