The Power of Habit

The Power of Habit

Why We Do What We do in Life and Business

Charles Duhigg

To change people’s diets, the exotic must be made familiar. And to do that, you must camouflage it in everyday garb. 7.22 To convince Americans to eat livers and kidneys, housewives had to know how to make the foods look, taste, and smell as similar as possible to what their families expected to see on the dinner table, the scientists concluded.

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