Nudge

Nudge

Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

“The next of kin can be approached quite differently when the decedent’s silence is presumed to indicate a decision to donate rather than when it is presumed to indicate a decision not to donate. A system of presumed consent allows organ procurement organizations and hospital staff to approach the family as the family of a ‘donor’ rather than as the family of a ‘nondonor.’ This shift may make it easier for the family to accept organ donation.”5

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