Digital Transformation at Scale

The early pioneers of e-government in the UK had long said that a goal for the new GOV.UK should be to make better use of the ‘golden page’ –the final page of a transaction. In companies, the golden page had become known as the best point to cross-promote additional or complementary goods. Having experienced the jolt of endorphins that came from buying something, the end of a transaction was the place people were most likely to extend their shopping basket.