You're More Powerful than You Think

Coordinating with activists in other states and cities with direct democracy, we are working to seed gun-responsibility ballot measures across the country—and to force the NRA into a wide-open game of Whac-A-Mole. Now, in multiple jurisdictions at once, the gun lobby has to argue against common-sense measures before an entire electorate and not just a handful of captured legislators. That’s an expensive, sprawling proposition. And it will expose the fact that the NRA has less money than people think, less capacity to play outside of controlled state capitals, and less command over its own membership.