Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee, Erik Brynjolfsson

how can the effort as a whole ensure that the really important work gets done? By realizing that in this case, “important” actually means the work that’s most relevant to the community of end users, by enabling these users to contribute, and by having some confidence that they will do so.

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