An Introduction to Service Design

Services permeate our busy daily journeys sometimes in invisible ways—when we take a bus, go to school, use a credit card, talk or send a message over the phone, use social media, go to a restaurant, go to the dentist, or read the news. The events of our lives are interconnected through a myriad of different services. Through them, we get things done and get to interact with different people and organizations. Services are everywhere, as life’s essential scaffold, as a soft infrastructure of our lives.