An Introduction to Service Design

An Introduction to Service Design

Designing the Invisible

Lara Penin

Learning (and teaching) service design can be challenging because it is in great part about designing the invisible. The core of services are social interactions that happen over time, and designing for services therefore implies designing material and immaterial conditions for interactions and experiences, flows, and systems. But most of all, we are designing the enabling conditions for people to solve a problem and improve their lived experience.

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