An Introduction to Service Design

An Introduction to Service Design

Designing the Invisible

Lara Penin

Through visualizations, designers help other people “see” different possible futures and use the visuals to prompt discussions about consequences—for example, how do we get to that future, is it desirable, is it possible, what are the barriers to get there? Visualizations are also an essential communication tool bridging the world of ideas to the world of concrete construction.

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