The European Union’s Court of Justice has decreed that people have the right to be forgotten, but they also have the right to remember, whether it’s with their neurons or a hard disk. So do companies, and up to a point, the interests of users, data gatherers, and advertisers are aligned. Wasted attention benefits no one, and better data makes better products. Privacy is not a zero-sum game, even though it’s often treated like one.
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