The Master Algorithm

The European Union’s Court of Justice has decreed that people have the right to be forgotten, but they also have the right to remember, whether it’s with their neurons or a hard disk. So do companies, and up to a point, the interests of users, data gatherers, and advertisers are aligned. Wasted attention benefits no one, and better data makes better products. Privacy is not a zero-sum game, even though it’s often treated like one.