Inside the Nudge Unit

Inside the Nudge Unit

How small changes can make a big difference

David Halpern

A growing body of work suggests that if you prompt people to think ahead about how, when and where they will do something they are much more likely actually to do it. For example, if you want to encourage someone to vote, it’s much more effective to prompt them to make a plan about when and how they will get to the polling booth than simply appealing to their civic duty

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