Digital Transformation at Scale

Digital Transformation at Scale

Why the Strategy Is Delivery: Why the Strategy Is Delivery

Andrew Greenway, Ben Terrett, Mike Bracken, Tom Loosemore

The product manager is the first among equals in the team, and the public face of the project. They define and articulate the vision for what is being built, explaining that to the team and the wider organisation they operate in. As well as being the voice of their product’s users, they must also understand the environment they operate in. They need to be able to judge the right time to come to a compromise, and when to go into battle on the user’s behalf. The product manager ultimately prioritises what get built, when. They choose what the team’s next hypothesis to test will be.

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