A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity—a flurry of fluff masking an absence of substance.799 ↱
![Good Strategy/Bad Strategy](/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fsawyer-highlights.appspot.com%2Fvolume%252Fcovers%252F1319149448.jpg&w=3840&q=75)
Good Strategy/Bad Strategy
The difference and why it matters
Richard Rumelt