Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee, Erik Brynjolfsson

companies will also exist for a much more important reason: they are one of the best ways we’ve ever come up with to get big things done in the world. To feed people and improve their health; to provide entertainment and access to knowledge; to improve material conditions of life and to do so for more and more people over time, all around the planet. The new technologies of the crowd will help greatly with all this, but they will not displace companies, which are one of the cornerstone technologies of the core.

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