Inside the Nudge Unit

Inside the Nudge Unit

How small changes can make a big difference

David Halpern

once we’ve mentally labelled something as ours, we value it much more highly than we did before. That’s one of the reasons so many of us find our homes full of bits and pieces that we really should have thrown out long ago, and if we saw the same type of thing in other people’s homes we’d surely think they should throw them out.

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