The initial goal you set does not have to be the same as your mission. In fact, it is better if it is not. Your ultimate aim may be to save billions, improve public services for their users, and transform government. That is what inspires your political leader and attracts your team. However, your initial goal should stick to something smaller, tangible, realistic, low-risk and strikingly different from what is ‘normal for government’. Achieving momentum, however small the beginning, is essential.
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