Nudge

offering people forty-six choices and telling them to ask for help is likely to be about as good as no help at all. And in Medicare Part D’s case, many of the groups meant to assist seniors were confused themselves. The confusion spread to medical professionals, who agreed with their patients that the number of plans in the current program bewildered everyone. Others, such as AARP, decided to go into the business of offering insurance plans as well as giving advice about which plan to select, a pretty obvious conflict of interest.