Inside the Nudge Unit

Inside the Nudge Unit

How small changes can make a big difference

David Halpern

It turns out that one of the most powerful, but underused tools in the policymakers’ armoury is simply to provide a more accurate echo chamber of what others are doing. Since, in general, policy is aligned behind what the majority of people are already doing –such as paying tax and not hurting others –it is a tool that can be applied widely.

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