Inside the Nudge Unit

Inside the Nudge Unit

How small changes can make a big difference

David Halpern

doctors who argue that alcoholic drinks should contain calorie labelling, rather than information about how many ‘units’ of alcohol they contain, the idea being that some individuals (unaware of what an unhealthy intake of alcohol actually constitutes) might cut down on their drinking when they realise a glass of wine is equivalent to a slice of cake.

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