The Impact of Bad Product Design and How to Fix It
Jonathan Shariat, Cynthia Savard Saucier
As a base, we suggest using Robert Plutchik’s emotion wheel:[ 56] its greatest benefit lies in its simplicity. There are a lot of different theories about emotions, but most of these agree that they manifest in different intensities and that the basic emotions can be combined with others to create new emotional states. For example, on Plutchik’s wheel, a mix of acceptance and apprehension creates submission.