An Introduction to Service Design

An Introduction to Service Design

Designing the Invisible

Lara Penin

In economic terms, service occurs when there’s a value exchange between parts. One part, the service provider, performs a certain activity that results in some benefit that includes a specific output and involves certain experiences. The other part, the service user, sees value in the output, the experience, or both combined and is willing to pay for it or exchange for something else of equivalent value.

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