Inside the Nudge Unit

Inside the Nudge Unit

How small changes can make a big difference

David Halpern

Having money worries seems to preoccupy a chunk of our minds, even if we are not aware of it. The effect size on IQ is roughly equivalent to having had no sleep the night before, but on an ongoing basis. This gives useful clues to how welfare systems might be adapted, not just by throwing more money at them, but by avoiding systems and processes that factor in this unseen cognitive load.

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