By this time, you may have noticed the relationship between the three great idea generators and the three great obstacles to innovation. Lack of self-awareness means that we never notice our errors, so we cannot capture them and convert them to something wonderful. Belief in our own master intelligence means that we would never think of copying the work of someone else, so we cannot beneﬁt from creative theft. And knowing that there is one and only one right solution to every problem makes combining ideas seem foolish, so copulation is ruled out.
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