The Inevitable

The Inevitable

Understanding the 12 Technological Forces That Will Shape Our Future

Kevin Kelly

Rather than use AI to make its search better, Google is using search to make its AI better. Every time you type a query, click on a search-generated link, or create a link on the web, you are training the Google AI. When you type “Easter Bunny” into the image search bar and then click on the most Easter Bunny–looking image, you are teaching the AI what an Easter Bunny looks like. Each of the 3 billion queries that Google conducts each day tutors the deep-learning AI over and over again. With another 10 years of steady improvements to its AI algorithms, plus a thousandfold more data and a hundred times more computing resources, Google will have an unrivaled AI.
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