the first 100 days is also the time for a CDO and the collective digital team to establish the peer relationships that generate soft power. Holding face-to-face meetings with all the top officials and ministers who will be key partners in the first year is a must for the new CDO. Of course, one of the best ways to win friends and influence people is to give them things they want that they’ve never been able to get before, especially if it makes them look good. The GDS enjoyed an early coup when it built Prime Minister David Cameron an app that allowed him to show off about the success of Tech City at a major conference –and by implication show that his officials were capable of keeping pace with the start-ups. Finding out exactly how to please your future trickiest customers is not a bad way of spending your first few months.
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