testing is really more like having friends visiting from out of town. Inevitably, as you make the rounds of the local tourist sites with them, you see things about your hometown that you usually don’t notice because you’re so used to them. And at the same time, you realize that a lot of things that you take for granted aren’t obvious to everybody.1483 ↱
Don't Make Me Think, Revisited
A Common Sense Approach to Web Usability
Steve Krug