E. B. White’s seventeenth rule in The Elements of Style: 17. Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.1729 ↱
Don't Make Me Think, Revisited
A Common Sense Approach to Web Usability
Steve Krug