The Power of Habit

The Power of Habit

Why We Do What We do in Life and Business

Charles Duhigg

First, find a simple and obvious cue. Second, clearly define the rewards. If you get those elements right, Hopkins promised, it was like magic. Look at Pepsodent: He had identified a cue—tooth film—and a reward—beautiful teeth—that had persuaded millions to start a daily ritual.

Link · 665