Digital Transformation at Scale

Digital Transformation at Scale

Why the Strategy Is Delivery: Why the Strategy Is Delivery

Andrew Greenway, Ben Terrett, Mike Bracken, Tom Loosemore

You need integration designers, front-end developers, graphic designers and service designers. Which designers the team needs depends on the service your organisation is building and where you are in the process. Interaction designers work on the interactions throughout a service. Should this form be one page or split one question per page? What’s easier for the user? They make prototypes. Front-end developers code the front-end of a website, seen by the users. The best ones overlaps with back-end developers and the designers. They have a good eye for what works best for users. Graphic designers think about the aspects of design that are perhaps more familiar; what font a website should use, or how to structure a page so it’s easy to read. They can provide a vital link between interaction design and service design. Service designers think about the whole service end to end. They can join all the parts together and often cross over with business analysts. They do this all with the user in mind.

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