The team found that adding a simple (and true) statement on tax reminders that ‘most people pay their tax on time’ encouraged far more people to do so.220 ↱
Inside the Nudge Unit
How small changes can make a big difference
David Halpern
David Halpern
The team found that adding a simple (and true) statement on tax reminders that ‘most people pay their tax on time’ encouraged far more people to do so.220 ↱