Don't Make Me Think, Revisited

Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

Steve Krug

I usually call these endless discussions “religious debates,” because they have a lot in common with most discussions of religion and politics: They consist largely of people expressing strongly held personal beliefs about things that can’t be proven—supposedly in the interest of agreeing on the best way to do something important (whether it’s attaining eternal peace, governing effectively, or just designing Web pages). And, like most religious debates, they rarely result in anyone involved changing his or her point of view. Besides wasting time, these arguments create tension and erode respect among team members and can often prevent the team from making critical decisions.
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