Digital Transformation at Scale

Depending on the project and how mature it is, different design skills come to the fore. For a small team in the early stages of building a new service, an interaction designer who can do a bit of front-end coding is gold dust –they can get you through to the point of producing early prototypes with effective visual cues while you find the right developers for the medium term. As the service touches on more dependencies elsewhere in the organisation, service designers with a view of the bigger picture become ever more valuable.