Blockchain Chicken Farm

in 2013 the internet giant Alibaba launched the Rural Taobao strategy, aimed at improving the lives of those in rural China. It’s as if Google decided to turn itself into a branch of the United Nations, or as if Amazon decided it suddenly wanted to offer assistance to an Appalachian coal-mining town by helping its citizens start candy businesses and giving them Amazon-backed loans. The strategy is two-pronged: Rural Taobao and Taobao villages. The first involves a series of Rural Taobao Service Centers, which are usually located at the village convenience stores and revolve around one URL: cun.taobao.com. At these Rural Taobao Service Centers, Taobao contracts with one or two local villagers as brand ambassadors. These brand ambassadors are not directly employed by Alibaba but are paid a small amount to help villagers buy and select items, as well as access other services from the e-commerce platform, such as buying train tickets online and scheduling doctor’s appointments. Shopping is the main highlight of rural Taobao, but digital literacy is also emphasized. In the rural Taobao world, “digital” means anything Alibaba-related.