A word of warning about principles. Distilling the way you work down into a handful of short statements makes it easier to explain and enthuse about building a digital culture to a large number of people in one go. However, the reality of delivering that kind of culture change in a large organisation is invariably messier than those clean messages. Those involved in drafting them at the outset know that principles have to be tempered with pragmatism. Those who join your organisation later on specifically because they admire the principles will not necessarily have an appreciation for the nuance that lies behind them. Left unchecked, this can lead to a bizarre form of ideological debate, where purist adherence to the rules inscribed on stone tablets is more important than getting the right thing done at the right time. Guard against this, and reward those who break any of your rules rather than do anything obviously unwise.
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