Hack Your Bureaucracy

A compelling North Star should: • Focus on what’s possible and the positive, not on what’s wrong. In other words, lay out what the future could be, not what the future won’t be. • Be inspirational. A North Star isn’t a small step change—it’s a big change for the better. • Balance the right amount of detail to paint a picture without being overly prescriptive. This is known as construal level theory. If your pitch is too short-term, your audience will get caught up in questions about the details. • Look visually compelling