In India, “fairness” creams topped $ 200 million in 2014. Today, skin lighteners are used by 70 percent of women in Nigeria; 35 percent in South Africa; 59 percent in Togo; and 40 percent in China, Malaysia, the Philippines, and South Korea. Some White people have their own skin-care “addiction” to reach a post-racial ideal: tanning. In 2016, the United States elected the “orange man,” as NeNe Leakes calls Trump, who reportedly uses a tanning bed every morning. Paradoxically, some tanning White people look down on bleaching Black people, as if there’s a difference. Surveys show that people consider tanned skin—the replica color of Light people—more attractive than naturally pale skin and Dark skin.