Just like MINDSPACE, EAST is a mnemonic. If you want to encourage a behaviour, you should think about making it:  Easy.  Attract.  Social.  Timely.920 ↱
Inside the Nudge Unit
How small changes can make a big difference
David Halpern
David Halpern
Just like MINDSPACE, EAST is a mnemonic. If you want to encourage a behaviour, you should think about making it:  Easy.  Attract.  Social.  Timely.920 ↱