Inside the Nudge Unit

even those of us involved knew enough about cognitive biases to be wary of overconfidence. Thus one of the team’s first decisions was to plan its own demise if things did not work out. Well aware that many new government initiatives fail but yet linger indefinitely, the team built in a sunset clause. After two years, the BIT would be evaluated by the Cabinet Office and unless it could present solid evidence that it could produce results and save the British taxpayers money, it would be dissolved.