One of the more fascinating aspects of Indie Capitalism is that there is now a middle ground. Instead of the “go big or go home” approach of most start-ups, it is now feasible to “go small and have complete autonomy over your products and not work crazy unreasonable hours.”
Make something great because you care deeply about it. Make something because you stay awake at night thinking about it. Make something because you feel invigorated when you work on it, and anxious when you don’t.