I urge each and every one of you to seek out projects that leave the world a better place than you found it. We used to design ways to get to the moon; now we design ways to never have to get out of bed. You have the power to change that.
Never lower the price without taking something away. And never take something away without explaining the lost benefit. If the lost benefit wasn’t that great then maybe it’s a fine thing to cut anyway. The amount isn’t arbitrary; every item has a set cost. So if you want to pay less you have to be willing to get less.