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That leaves the big question in an age of cheap plentitude: What is really valuable? Paradoxically, our attention to commodities is not worth much. Our monkey mind is cheaply hijacked. The remaining scarcity in an abundant society is the type of attention that is not derived or focused on commodities. The only things that are increasing in cost while everything else heads to zero are human experiences—which cannot be copied. Everything else becomes commoditized and filterable.