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Creativity Inc

Amy Wallace and Edwin Catmull

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Once you master any system, you typically become blind to its flaws; even if you can see them, they appear far too complex and intertwined to consider changing. But to remain blind is to risk becoming the music industry, in which self-interest (trying to protect short-term gains) trumped self-awareness (few people realized that the old system was about to be overtaken altogether). Industry executives clung to their outdated business model—selling albums—until it was too late and file sharing and iTunes had turned everything upside down.