East of Eden by John Steinback
Sawyer Hollenshead's Gazette - Mar 29
It seems hard at this point to envision search and related functions as public utilities, but that's arguably where the logic will eventually lead us.
One recipe for Internet success seems to be this: Start at the bottom, at the most awful, ridiculous, essential idea, and own it. Promote it breathlessly, until you're acquired or you take over the world.
When you compound utopian wishfulness with the anxiety of being left behind, you'll have a bubble.