Sinatra with a cold is Picasso without paint, Ferrari without fuel -- only worse.
Jilly's, which is on West Fifty-second Street in Manhattan, is where Sinatra drinks whenever he is in New York, and there is a special chair reserved for him in the back room against the wall that nobody else may use
"I'm for anything that gets you through the night, be it prayer, tranquilizers or a bottle of Jack Daniel." --Frank Sinatra
Neither does he go to parties, where he'd have to stand around, with a drink in his hand, "listening to a lot of bullshit."
Even though diamonds can in fact be shattered, chipped, discolored, or incinerated to ash, the concept of eternity perfectly captured the magical qualities that the advertising agency wanted to attribute to diamonds.